WELLA COLORCHARM Permanent Liquid saturates hair with unbelievable, true-to-tone color that is exceptionally fade resistant. Go beyond the boundaries with one of our 68 shades and let your creative side shine.

Wella Color Charm Permanent Gel Haircolor provides the speed of liquid plus the conditioning & convenience of cream. Gelfuse Technology saturates, penetrates and fuses the hair for vibrant, long lasting, fade resistant results. Mix 1 part Color Charm gel haircolor with 2 parts Color Charm developer. Apply to hair and develop for 30 minutes.

Introducing NEW WELLA COLORCHARM Permanent Cream Hair Color - the perfect harmony of color and care. We upgraded our trusted gel formula to a new cream formula with breakthrough technology providing additional benefits for your hair. This cream color includes BondGuard technology that helps protect bonds, combat damage and reduce breakage.

Wella Color Charm GEL features a unique formula that penetrates deeply into the hair shaft, providing rich, true-to-tone color that lasts. The permanent dye ensures that your hair remains vibrant and beautiful for weeks, with minimal fading.

Wella colorcharm Permanent Liquid Color saturates and fuses with the hair to deliver a TRUE-TO-TONE color that is exceptionally fade resistant. Liquid Color provides a vibrant palette without boundaries with 62 easily intermixable shades to express your creativity.

Shop Wella Color Charm Permanent Cream Hair Color Dye - 7WV Nutmeg (formerly Colorcharm Gel Haircolor) at Target. Choose from Same Day Delivery, Drive Up or Order Pickup. Free standard shipping with $35 orders.

Wella colorcharm Permanent Liquid Color gives you up to 60% more conditioning than the leading competitor and up to 43% more shine* For excellent gray coverage that covers even the most resistant grays. *vs. untreated hair