The W110 is a line of mid-size primarily inline four-cylinder executive cars produced by Mercedes-Benz between 1961 and 1968. The company's basic line of for much of the 1960s, it was part of Mercedes' unified platform of "Fintail" (German: Heckflosse) models – first introduced as a six-cylinder Mercedes W111 in 1959.

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The Mercedes-Benz W114 and W115 are ranges of front-engine, rear-drive, five-passenger executive cars and coupés introduced by Mercedes-Benz in 1968 to succeed its W110 models introduced in 1961. Featuring squared-off modern three-box styling by Paul Bracq , they were manufactured until model year 1976, when the W123 was released.

The W110 was designed to appeal both to the aspirational buyer in the newly prosperous West Germany of the 1960s, and to individuals of a practical nature looking for a no-frills automobile. The W110 was also attractive to business people looking for a …

Built on the new W111 chassis, this series includes two distinct collectible categories - the finbacks, and the luxurious, stylish coupes and cabriolets. Mercedes-Benz introduced a new model line-up in 1961 that would replace the W128 Ponton-styled sedans, coupes and cabriolets that had pulled the company from the ashes in the 1950s.

In August 1961, two new 4-cylinder models were presented besides the 300 SE and the 220 SEb Cabriolet. The Types 190 c and 190 Dc, assigned to model series 110, replaced the "Ponton" models 190 b and 190 Db and now had a "fintail body" like the 6-cylinder models.

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