Learn more about the USO by downloading any of our publicly available brand materials. Show your USO Pride! This section contains resources available to USO staff only. Staff resources linked here. This section includes links to brand assets and ready-made templates that help strengthen our brand.

Visual elements like the USO logo, brand colors, fonts and photography are the building blocks to our brand story and personality. This section provides guidelines for each. All materials developed and distributed featuring the USO marks are required to use the primary USO Badge logo.

When “locked-up” with the USO badge logo, it helps people less familiar with the brand understand the nature of the brand mission. The new “We’re With” campaign articulates the USO brand positioning, which is now clarified, tightly cohesive with current USO mission delivery and relevant to our audiences in today’s culture.

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Welcome to your guide to the USO brand — America's leading nonprofit supporting the people who serve in our military and their families. Whether you're an employee, volunteer, or partner, consistently activating and promoting the USO's mission strengthens our identity and enables us to better deliver our mission.