The Logo and Wordmark Application Guide will help you understand how to best use one of the essential building blocks of Utah State’s brand: logos. The university’s suite of logos provides a quick and powerful visual identification that is a critical component of our identity.

Utah State University’s logos and trademarks are owned by the university, and they are valuable assets. Faculty, students, staff, and alumni share in the benefits associated with the logos and trademarks, and therefore also share responsibilities to ensure correct use.

Anyone using USU assets should only use the resources found on this site and follow the brand guidelines. Because we are a government entity, those planning to use USU assets in any partnership, broadcast, radio, and out-of-home advertising are legally required to …

The guidelines below will help you understand how to best use one of the essential building blocks of Utah State’s brand: logos. The university’s suite of logos and wordmarks (marks) provide a quick and powerful visual identification that is a critical component of our identity.

As a part of USU’s overall brand effort, these guides will help ensure consistency and accuracy in the university’s branding efforts.

How to best use our University's suite of logos. Resources and information you need to successfully oversee content, messages, and engagement within the MyUSU portal. Properly interact with the university brand to advertise your off-campus housing. Tips and resources for consistent brand photography.

All Utah State University's College of Engineering logos, including Department logos can be found on this page.

The Huntsman Brand is more comprehensive than just the proper use of logos or school colors. An institution’s brand represents its unique and recognizable place in the world. We need to ensure anything going out into the world under the Huntsman Brand has a …

View logo usage information. Here is the USU aproved social media profile image that should be used on all USU social media accounts. For downloadable versions click an image below.

Utah State University has an interest in maintaining a strong visual identity that symbolizes the Utah State brand and our university's impact throughout the state, nation, and world. To ensure immediate recognition, we use a limited number of colors for …