In the early 1960s a human mascot named "Lobo Louie" was created. A second mascot, "Lobo Lucy" was created in the early 1980s. Both are now members of the school's cheerleading squad.

The University of New Mexico logo is a bold, collegiate mark rooted in the history of the University. The letter mark, which became the official UNM logo in the summer of 2017, is a refresh of an older interlocking "UNM" design which was a campus favorite for years.

Apr 24, 2024 · The New Mexico Lobos, the athletic emblem of the University of New Mexico, emerged in the collegiate sports arena in the early 1900s, though the precise genesis remains somewhat veiled in history. This athletic conglomerate has etched its name in the annals of NCAA with commendable feats across various sports disciplines.

Learn more about HSC’s brand and style. The University of New Mexico's visual identity is an interlocking logotype that evolved from a long-standing Lobo favorite. The primary UNM logo is a standalone mark that represents the entire institution.

In place of the live wolf, UNM created Lobo Louie, a human wolf mascot costume to cheer for the Lobos at sporting events. In the 1980’s, a female mascot by the name of Lobo Lucy was added to the program, to cheer alongside and interact with Louie during university outings.

Lobo Mascot. After “Lobo” was adopted as the school’s nickname in 1920, it was not long thereafter that a real Lobo became the mascot. Bruno Dieckmann, class of 1902, and by 1920 a successful Albuquerque insurance and real estate agent, acquired the first Lobo for the University at his own expense.

As UNM moved into the 21st century, its logo did not. The mark was designed before internet was mainstream, and without digital representation in mind. UNM, like all modern brands, needs a logo that looks great on websites, social media, digital advertising and more.

A number of legends have arisen over the years as to how The University of New Mexico got "Lobo" as its official nickname. When the university began playing football in 1892, the team was simply referred to as "The University Boys" or "Varsities" to …

A brief history of the UNM Lobo Mascot.

A UNM Athletics spokesperson said the school started using its logo in 1966, when the Pit opened. An NC State Athletics spokesperson wasn’t sure exactly when in the 1960s the school unveiled...