The Illinois logo signifies unity for our university community. The university Block I logo is independent from the university’s name or other lettering. Prominently and consistently using the Block I signals a connection to our Illinois brand.

Working with a University of Illinois Urbana-Champaign unit? Access our visual brand assets. Please review this website for usage information regarding our logos, wordmarks, graphic elements, typography and more.

University of Illinois launched a new set of brand standards in July 2020. The goals of the new standards are to reunify the Illinois system under a single logo - the Block I. As the heart of the Illinois brand, the Block I is a symbol of the core brand strengths, including innovation, legacy, and …

Need more in-depth guidance on building the Illinois brand? Check out these resources. Not sure where to start? Check out the brand checklist, or choose a topic below. Need More Help? We’d love to speak with you! Send us a request outlining what your unit needs specific help with, and we’ll put you in touch with the individuals who can help.

The U of I System logo includes the traditional serif-font system wordmark locked up visually with the three iconic logos of the three universities in Urbana-Champaign, Chicago, and Springfield in the order in which they joined the system.

This site hosts a number of files that can be used by campus websites as they implement the new brand standards.

The Unit Wordmark System shows how the Illinois identity extends to all units across the university. Use this guide to reference how to represent your unit correctly and how to use your unit wordmark in marketing materials. Download a PDF

Always display both the The Grainger College of Engineering Wordmark and the UIUC Logo on your marketing communications. Orange and blue leads the way. Only introduce secondary and tertiary colors when necessary. Designers should not feel compelled to use the entire palette.

This page provides guidance on proper usage of our university and college logos and wordmarks as determined by the U of I Office of Strategic Marketing and Branding. For a comprehensive guide to Illinois branding and resources, visit brand.illinois.edu.

Use this style guide as a tool to help stay aligned with our U of I System brand identity, and keep it strong using a clear, unified voice. Learn more about the brand, what it is, and what it means now.