As you set up Google Analytics 4, you may want to compare the reported results in your Google Analytics 4 property against those in your Universal Analytics property. This article explains the...

Nov 6, 2024 · GA4 is the latest version of Google Analytics and has fully replaced Universal Analytics. Since Universal Analytics has closed and is no longer available for tracking website data, many business owners might be wondering what’s the …

As you transition to Google Analytics 4, you may want to compare the reports you're familiar with in Universal Analytics and their counterparts in your new Google Analytics 4 property.

Jul 7, 2023 · UA was based on sessions and pageviews. GA4 is based on events and parameters. Both methods can collect and tally data, but the output in a report will look different. So what does this mean in...

May 28, 2023 · The big difference between GA4 and UA is the process for creating segments. In GA4, segments exist in that “Explorations” area (the same place we create custom reports). For an in depth comparison check out this walkthrough of creating custom segments in Google Analytics 4 vs. Universal Analytics.

Yes, you can run GA4 and UA simultaneously until the latter is sunsetted in July 2023. Running both platforms in parallel is the best thing to do if you want to make sure GA4 is collecting data correctly or if you’re not yet ready to commit to a switch.

Mar 29, 2023 · GA4 is designed from the ground up to be a flexible and highly scalable next-generation successor to UA, modernizing the platform to align with current privacy standards and better integrate across the entire Google Marketing Platform.

Dec 10, 2021 · What is GA4? Will it replace Universal Analytics? Learn the history of GA, how GA4 differs from UA, and how they can be used together.

Jul 14, 2022 · GA4 vs universal analytics. Learn 7 key differences between GA4 and Google Analytics Universal. For example: all hit types are now measured as events.

Let's focus on how Google Analytics 4 works in terms of technical, strategic, and reporting features compared to Universal Analytics (UA). The most significant change lies at the core. GA4 collects data using an event-based method, whereas UA collects data using a hit-based one. Here is what it means briefly: