The early Toyota TEQ logo isn't what you might think, but that's okay! Here's a quick explanation of what it is, where it came from, and why it changed.

Many Toyota automobile aficionados would like to provide some background information, such as the fact that “teq” stands for “technology,” the previous name of the Toyota Research and Development department before it was changed to “TRD” (Toyota Racing Development).

Apr 5, 2024 · The emblem used by Toyota in Japan is often referred to as the “TEQ” emblem. This emblem is a significant part of Toyota’s history and has its roots in the early days of the company.

Dec 8, 2014 · “What does the Toyota logo represent?” “In 1990, Toyota debuted the three overlapping Ellipses logo on American vehicles. The Toyota Ellipses symbolize the unification of the hearts of our customers and the heart of Toyota products. The background space represents Toyota’s technological advancement and the boundless opportunities ahead.”

Dec 29, 2021 · The Toyota "TEQ" logo was designed by Tetsuo Katayama who took inspiration from the kanji character for "Toyota". Toyota's early TEQ mark is familiar to anybody who has ever been around vintage Land Cruisers. But, what do the T, …

Collection of historic documentation, vintage ads, builds, and current stories about the Toyota Land Cruiser FJ40, FJ45, FJ55 and more.

Jun 5, 2023 · Many Toyota automobile enthusiasts mistakenly believe that "トヨタ" stands for "TEQ/Technology," which was the previous name of the Toyota Research and Development department before it was changed to "TRD" (Toyota Racing Development).

Nov 12, 2017 · If seems the words "TOYOTA MOTOR" were used after the TEQ era on tools well into the 80’s, as evidenced in the 1981 catalog. From there, it appears the TOYOTA MOTOR evolved into simply "TOYOTA". Speculation again, but TOYOTA MOTOR seemed to all but disappear from Toyota tools in the late 90s.

Apr 25, 2024 · That logo you sometimes see that looks like "TEQ" is actually not English letters, it's Katakana for "Toyota". A more comprehensive history of that here: https://www.theoldcruiser.com/general/what-does-the-toyota-teq-logo-mean/

Many Toyota automobile aficionados would like to provide some background information, such as the fact that “teq” stands for “technology,” the previous name of the Toyota Research and Development department before it was changed to “TRD” (Toyota Racing Development).