BYU has become the tot of the town during March Madness as it reached the Sweet 16 for the first time since Jimmer Fredette took them there in 2011. The Cougars haven’t played in a …

Mar 20, 2025 · BYU star Richie Saunders has had a great season this season, helping the Cougars make the NCAA Tournament as a No. 6 seed headed into a matchup with VCU. He …

Mar 20, 2025 · Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for basketball fans. Under the deal, Ore-Ida Potatoes will …

Mar 27, 2025 · BYU's Richie Saunders becomes tater tot king on way to Sweet 16. Some players thrive in a pressure cooker. BYU 's Richie Saunders prefers the deep fryer. The hard-nosed …

BYU basketball star Richie Saunders has a unique family tie that is feeding fans with every Cougars’ NCAA Tournament win. The program had now made it to its first Sweet 16 since …

Mar 20, 2025 · Forget the win against VCU, the tater tot king is now the story. We found out this story randomly last week, basically out of nowhere. We just got hit with the story that Richie …

Mar 20, 2025 · At the end of the BYU game against VCU, should the Cougars win, Ore-Ida will be giving away free tater tots for 30 minutes following the final buzzer. The prize for Saunders if …

Richie Saunders, a junior guard for Brigham Young University (BYU), has emerged as a notable figure during the NCAA Tournament, particularly as the 'Tater Tot King.' This title stems from …

Mar 20, 2025 · BYU basketball guard Richie Saunders scored an NIL deal with Ore-Ida centered around tater tots. The "Heir King."

Mar 26, 2025 · Tater Tot King: Richie Saunders As part of the name change, fans nationwide can claim free tater tots from the opening tip of Thursday’s BYU-Alabama game all the way to the …