In the 1950s and 1960s, Timex, a brand-named wristwatch, became something of an iconic American product through a long-running advertising campaign that used celebrities to pitch the product. Print ads, such as the one at right with New York Yankee baseball star, Mickey Mantle, were featured in the major magazines of the day.

Timex - "Still Ticking" John Cameron Swayze in Mexico, "reporting" (in real time) for Timex. - 1962TREM, Brooklyn College, Dept of Television, Radio and Emer...

Nov 19, 2009 · Timex TV commercials made the phrase “It takes a licking and keeps on ticking” famous and quickly made Timex a household name. Many of the commercials featured host John Cameron Swayze and were often performed live for even greater impact.

Timex Commercial with Sumo Wrestlers - from 1989!

2 days ago · A print ad from the 1970s featuring the watch Timex and Bespoke drew inspiration from (right). Timex. In the early 1970s, Timex pivoted the Viscount collection to cover all automatic casual and sports watches. This included dive and field designs with a wide range of designs.

Jun 25, 2022 · Time setting in watch ads seems to have been a bit more haphazard in earlier days – a 1927 Rolex ad built around the English Channel swim of Mercedes Gleitz has the hands on the watches set to 10:17, for example.

Classic TV Commercial, Advertising, Advertisement, Timex, Watch, 1960s, 60s, Sixties, John Cameron Swayze, Item Size 70.3M

In 1950 Timex was experimenting with naming their watches. This is something Kelton, another Timex brand was already doing in the previous century. Here you can see a Counsellor (Mercury), Classic (Petite) and Sportster (Marlin) being advertised in …

By the end of the decade, one in every three wristwatches sold in the United States was a Timex. Across the decades, thousands of viewers wrote the company, proposing scenarios for future torture tests. The ad campaign ended in 1977, with a "failure" that had been planned in advance.

Sep 26, 2024 · The TIMEX billboard ad “Know the time without seeing you have 1,249 unanswered emails” is a clever and effective piece of advertising. It successfully uses humor and simplicity to convey a relatable message, positioning TIMEX as a brand that values the core functionality of a watch.