Tata Tea Premium is the flagship brand of Tata Consumer Products and one of India’s most popular Tea Brands. In 1985, Tata Tea pioneered the packet tea revolution in India bringing teas fresh from the garden directly to consumers in poly packs.

Tata Tea, for more than a decade, has remained synonymous with brand-led activism because of its campaign Jaago re. Over the years, Jaago Re has nudged us towards social awakening.

Feb 24, 2021 · Over the years, the Jaago Re cause marketing initiative has helped the Tata Tea brand to stay relevant by championing various causes. Puneet Das, senior vice-president, marketing – beverages, Tata Consumer Products, tells WARC how standing up for a cause must go beyond just communicating it in order to be meaningful.

Oct 26, 2024 · Tata Tea, already a leader in the beverage industry, took a bold step by transitioning from product-focused marketing to purpose-driven campaigns that connected with deeper societal issues.

Feb 23, 2025 · Key Lessons from Tata Tea Premium Care Ad. Color Psychology Matters: Green and gold evoke trust and luxury. Minimalism Works: Too much text can overwhelm—this ad keeps it clean and concise. Brand Consistency is Crucial: Everything from fonts to imagery aligns with Tata Tea’s premium branding.

Set up in 1964 as a joint venture with UK based James Finlay and Company to develop value-added tea, Tata Consumer Products Limited has now product and brand presence in 50 countries. It is one of India's first multinational companies.

Dec 6, 2012 · The image captures the subtlety with which an approximately $1 billion brand like Tata Tea (now Tata Global Beverages) has transformed the traditional marketing of tea.

Oct 23, 2024 · Tata Tea's journey from a domestic tea producer to a global brand leader, which includes the acquisition of Tetley, one of the largest tea brands in the world, is a remarkable case study in branding, operations, and strategic growth.

May 5, 2022 · Shuddh by Tata Tea, a low cost but high-quality variant, was soft-launched some months ago to help upgrade loose tea users—who make up roughly 35 percent of India’s Rs 26,000 crore tea...

To understand Tata Tea’s SCM initiatives – The Jaago Re! campaign – and establish the relationship between these initiatives and the long-term branding initiatives of Tata Tea ; To help clarify the difference between social marketing initiatives and Corporate Social Responsibility (CSR) initiatives