What is TAG Heuer’s slogan? TAG Heuer’s slogan is “ Don't Crack Under Pressure ” Timex watches - Life is ticking. Rado Watches - A different world. A slogan is a catchy or memorable …

TAG Heuer maintains a watchmaking workshop in Cornol, Switzerland, and a watchmaking factory in La Chaux-de-Fonds. TAG Heuer's slogan is "Swiss Avant-Garde Since 1860". In 1860 Edouard Heuer founded Uhrenmanufaktur Heuer AG (English: Heuer Watchmaking Inc.) in St-Imier, Switzerland. [2]

Since 1860, TAG Heuer has been combining technological innovations and precision timing. Committed to the world of sport, particularly motor racing, we have created the world’s most accurate timing instruments, achieving an accuracy of 5/10,000ths of a second.

Apr 1, 2025 · “Designed to win” is the tagline for Tag Heuer’s latest advertising campaign, debuting today at the Watches & Wonders fair in Geneva. Listening to CEO Antoine Pin, who has been leading the brand since September, it’s more than just a marketing refresh — it’s a mission statement. “From ...

Aug 24, 2014 · "Don't Crack Under Pressure" is the new brand slogan of TAG Heuer watches, and we analyse what it means for the Swiss timepiece maker.

Apr 1, 2025 · TAG Heuer’s latest campaign, Designed to Win, captures this razor-sharp state of mind. The line takes direct inspiration from one of TAG Heuer’s most legendary ambassadors, Ayrton Senna. In a now-iconic 1990 interview, the three-time Formula 1® World Champion declared: “I’m not designed to come second or third. I’m designed to win.” That single sentence became the guiding ...

The Tag Heuer advertisement depicts a full-page image of a woman facing the viewer with her hand raised in a fist. The woman has a black lion tattoo on her index finger with the slogan “#Don’t crack under the pressure” written underneath.

The TAG Heuer slogan is "Swiss Avant-Garde Since 1860". The company traces its roots to 1860, when Edouard Heuer founded Uhrenmanufaktur Heuer AG (English: Heuer Watchmaking Inc.) in St-Imier, Switzerland.

Apr 16, 2019 · What are the key ingredients of TAG Heuer’s success? Our slogan “Swiss avant-garde since 1860” is not just a slogan. Since 1869 and the first keyless, crown-operated winding system for pocket watches, TAG Heuer is distinguished by a capacity for continuous innovation.

In the 1990s, TAG Heuer introduced their famous slogan, ‘Don’t crack Under Pressure’, which became a milestone in the brand’s history, and has been revived throughout multiple campaigns.