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Stüssy (/ ˈstuːsi /) is an American privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but was later adopted by the skateboard and hip hop scenes.

Discover everything you need to know about Stüssy, from its origins to its impact on fashion. Learn about the brand that revolutionized streetwear

May 10, 2021 · Stüssy celebrated its 40th anniversary last year, which makes it something like streetwear’s first heritage brand. After more than twenty years in the wilderness, over the past five years the...

12 hours ago · In the constant queue outside of the brand’s new flagship at 50 Prince Street, all the members of the modern-day Stüssy tribe are present: “You got the old head, the online young person, and ...

Among two of Stüssy’s most known designs are clever tweaks on high fashion – a pair of linked S’s as a play on the famous interlocking C’s of Chanel, and a graphic that says “Stüssy No. 4,” mimicking on Chanel’s signature perfume. By 1990, Stüssy was …

One of the most famous clothing brands, Stüssy is a Californian skate/surf brand with an origin story that involves a laidback, free-spirited identity.

Feb 4, 2025 · Stussy began in 1979 when Shawn Stussy, deeply rooted in Laguna Beach's surf culture, handprinted surfboards with bold graphics. By 1984, the brand evolved into a clothing line that captured the attention of streetwear enthusiasts.

Feb 7, 2025 · Stüssy took off in the 90s, with the hip-hop and skateboarding communities fully embracing the brand. The emergence of street culture as a global force solidified Stüssy’s place in fashion history.

Discover and explore the complete Stussy history. We look back at the remarkable background of a storied streetwear brand, as it continues to be a presence in the industry.