In 1971 the famous industrial designer Raymond Loewy designed the Pecten logo that is recognisable today. The ‘Shell’ name was removed from the centre of the symbol and placed …

The original scallop-shaped logo, used from the 1930s to the 1970s, featured a pecten––a type of scallop shell––in red, yellow, and white. This logo was replaced in 1971 with a yellow and red …

For more than 100 years the word Shell, our pecten emblem and distinctive red and yellow colours have visualised the Shell brand and promoted our values and the quality of our …

Shell’s first scallop shell logo – known as the Pecten – is introduced. Find out more

Apr 30, 2008 · Since first appearing in the early 1900s, the Shell logo has moved from a realistic pecten or scallop shell to today’s simplified shape with distinctive colours. Both the word …

The transition of Shell’s logo from a realistic pecten shell to a simplified, iconic symbol marks a pivotal evolution. By 1995, the logo’s design was so powerful it could stand alone without the …

The Shell logo is one of the most familiar commercial symbols in the world. This logo is known as the "pecten" after the sea shell Pecten maximus (the giant scallop), on which its design is based.

By 1904 a Pecten seashell emblem had been introduced to give visual emphasis to the word. The history behind the Shell emblem 1/2 EXPLORING THE ORIGINS The choice of this emblem …

For more than 100 years the word Shell, our pecten emblem and distinctive red and yellow colours have visualised the Shell brand and promoted our values and the quality of our …

Shell Logo Both the word “Shell” and the pecten symbol may have been suggested to Marcus Samuel and Company (original founders) by another interested party. A certain Mr Graham (of …