Sarmistha Sarma is an Associate Professor at the Institute of Innovation in Technology and Management (affiliated to Guru Gobind Singh Indraprastha University, Delhi (India)) in the Department of Business Management.

Sarma, Sarmistha, and Neha Gupta, eds. Handbook of Research on the Interplay Between Service Quality and Customer Delight. Hershey, PA: IGI Global Scientific Publishing, 2023. https://doi.org/10.4018/978-1-6684-5853-2

Targeting students of business management, faculty, and practitioners, Sarma, Singh, and their international expert contributors use a case-study method to present a comprehensive overview of creating understanding and building of brands, both hits and misses.

Jun 15, 2009 · Contributors: Shilpa Arora Narang; Sarmistha Sarma; Ashita Raveendran; P. D. Subhash Show more detail. Source: check_circle. Crossref Cultural Nuances in Changing Consumer Behavior. Global Observations of the Influence of Culture on Consumer Buying Behavior ... IGI Global expand_more. Peer review (5 reviews for 2 publications/grants) sort Sort.

Dec 3, 2022 · Global Observations on the Interplay Between Service Quality and Customer Delight by Sarmistha Sarma, Neha Gupta, 2023, IGI Global edition, in English

Jul 13, 2017 · Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural...

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In S. Sarma & N. Gupta (Eds.), Handbook of Research on the Interplay Between Service Quality and Customer Delight (pp. 167-187). IGI Global Scientific Publishing. https://doi.org/10.4018/978-1-6684-5853-2.ch009