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The SAP logo is our single most recognizable brand asset. Its color, anvil shape, and letterforms are fundamental to our visual system and referenced throughout other design elements. The gradient blue SAP logo is our primary logo.

SAP’s rebrand underscores the profound impact of user experience design on both aesthetics and functionality, setting new standards in enterprise software engagement. This holistic UX approach distinguishes SAP by turning routine workflows and interactions into fulfilling, efficient, and enjoyable experiences.

Brand sits at the core of every company, serving as both a guiding star and rallying drumbeat to drive business. With a team of brand designers, writers, strategists, and experts, we help push the SAP global brand forward, resonating with people every step of the way.

This presents a partial list of products of the enterprise software company SAP SE. SAP Plant Maintenance (PM), software for industrial companies, with which all important tasks of maintenance of technical systems can be represented. These include in particular inspection, maintenance and actual repair. [3]

We’re excited to share an important update to our branding guidelines! As we continue to expand SAP’s engagement with educators and future talent, it’s essential that we maintain consistency in our messaging and visual identity.

Today, SAP stands as the world’s third-largest non-American software brand by revenue. Alongside state-of-the-art ERP software, SAP also produces database technology and software, cloud-engineered systems, and a range of other products, including customer relationship management tools.

Many businesses struggle to turn data into actionable insights, hindering their ability to improve efficiency, personalize customer experiences, and drive growth. Having a "clean" data foundation...

How can SAP—a tech-industry giant expanding from back-office installation to cloud-based, end-to-end solutions—use brand to guide its evolving portfolio, and deepen connections with current and future customers?

Post-pandemic, the German multinational technology business has been on a journey of self-discovery as it aimed to understand what the company now means to modern businesses and how it responds to...