RLK Media built its reputation on brilliant innovation in high-end consumer electronics. But with customers defecting to mass-market products, RLK has to rethink its approach. Will outsourcing...

Let us change, your life today RLK Media is a revolutionary multi-media company here in Port Moresby, Papua New Guinea. We strive to put out quality content within minimal timeframes and within your budget range.

Jul 1, 2005 · From a converted muffler repair shop, Ray Kelner launched RLK Media in 1985, selling its radical audio speakers to affluent connoisseurs for $20,000 a pop. By the 1990s, RLK had grown into a billion-dollar business.

Jul 1, 2005 · From a converted muffler repair shop, Ray Kelner launched RLK Media in 1985, selling its radical audio speakers to affluent connoisseurs for $20,000 a pop. By the 1990s, RLK had grown into a...

Since customers associate RLK with high-end audio-video design, pumping money into R&D would increase their brand equity as well as to live up to consumers’ expectations of their highly innovative products.

Feb 20, 2013 · From a converted muffler repair shop, Ray Kelner launched RLK Media in 1985, selling its radical audio speakers to affluent connoisseurs for $20,000 a pop. By the 1990s, RLK had grown into a billion-dollar business.

RLK Media built its reputation on brilliant innovation in high-end consumer electronics. But with customers defecting to mass-market products, RLK has to rethink its approach. Keith Herrington, RLK's chairman directed Lars Inman CEO of RLK Media to “Find out what the customers want and give it to them.”

This case discusses the RLK media and the managerial problems it is facing. The major discussion in this case is the outsourcing decision and its impact on different departments like R&D, HR, marketing and overall process of the decision making.

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