RAND is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND focuses on the issues that matter most such as health, education, national security, international affairs, the environment, and more.

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The RAND Corporation is an American nonprofit global policy think tank, [1] research institute, and public sector consulting firm. RAND Corporation engages in research and development (R&D) in a number of fields and industries.

Brand Character: Snifter Man, version 1. 1942. Coronet Brandy

Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT.

View the iconic logo designed by Paul Rand representing the legacy of Westinghouse, a symbol of trusted quality and pioneering technology. From the historic 'W' emblem to the modern and timeless designs, explore the evolution of our brand identity.

Dec 20, 2024 · Learn more about Paul Rand, the legendary designer behind IBM, ABC, and UPS logos. Explore his life, legacy, and iconic design techniques in this article.

This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain. Although it is free of copyright restrictions, this image may still be subject to other restrictions.

Jun 14, 2022 · By the 1950s, Rand, moved on to what he is best known for – reinventing the corporate logo. He set the benchmark for corporate branding, most notably his designs for IBM, ABC, UPS, Westinghouse, Enron and NeXT. Here are the stories behind some of his most famous logos. 01. IBM Logo.

A selection of logos designed by Paul Rand. Rand’s logos have given inspiration to thousands of designers and (whether intentional or not) his influence can be seen throughout the landscape of modern design — just look at the similarity of the Google logo to …