The recognized industry standard for measuring consumer appeal of performers, brand ambassadors, influencers, characters, intellectual properties and brands.

The recognized industry standard for measuring consumer appeal of performers, brand ambassadors, influencers, characters, licensed properties and brands.

Nationally Representative Samples of children (6-11), teens (12-17), and adults, sub set of moms of children 2-5

sample demographic profile report for an individual performer sample ranking report for a specific demographic audience

using brand logos in color, ratings of familiarity, appeal (q scores), usage experience and imagery

Studies of nationally-representative samples of children, teens, and adults are conducted online in April and October. Studies cover 400-500 characters and properties across a wide variety of …

national studies for broadcast, cable + streaming services. individual programs rated for viewership, familiarity, appeal (q scores)

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Each study covers the recognition and appeal (Q Scores) of 300+ celebrities likely to appeal to Hispanic consumers