Purple Seven has been working in the UK Arts sector for 18 years, analysing audience behaviour across hundreds of organisations. Our knowledge and experience of audience trends is thorough, offering an industry context to your audience data that will help you focus on the important, not just the interesting.

Purple Seven Home / What we do. A neat package of tools, insight and measures designed specifically for the ticketed arts and entertainment industry. Drawing on 16 years of intelligence and experience that will: Analyse how you’re doing …

Sales and customer information drawn from the ticketing system forms the solid foundation layer on which to build. We have developed our application to be compatible with a wide range of popular ticketing systems used in the sector – using standardised data formats – so everyone can get the same level of insight, irrespective of their software.

Purple Seven’s VS: Touring solution integrates with all the box office systems that the RSNO visit. This offers complete independence from the venue’s and enables them to view thier entire audience across all the venues they visit.

“Purple Seven is an all-round business intelligence tool that provides detailed analysis on events, and which can be used to improve marketing practice, and ultimately influence organisational strategy”.

Purple Seven acts as a data processor on behalf of the data controller. All customer data is anonymised and aggregated before it is used in the COVID-19 Benchmark. I share my ticketing system with other arts organisations, can I still participate?

Introducing Purple Seven solutions has enabled the team to work closely together. Rose Theatre has been one of the leading venues to use our ‘My Market’ Arts Dimensions analysis. Vital Statistics provides us support in all manner of box office procedures from data cleaning to mail outs and audience research.

Each year the theatre entertains over 200,000 people with its wide variety of performances, events and activities, using Purple Seven's Survey tool to connect with their audiences and gain immediate customer feedback.

Automate Customer Feedback. Your post-show survey is automatically emailed to customers as the curtain comes down. The high response rate of typically 20% means that you will always collect enough responses for meaningful insights.

Specific: set targets based on actual behaviour so no room for subjectivity. Measurable: dynamic metrics that can be easily measured (you could start today). Achievable: uses data that is already collected. Realistic: can be delivered within current resources. Timely: impact goals within a specified timeframe. Recognising the dynamic nature …