Phlur is a modern fine fragrance brand that creates mindfully formulated, responsibly sourced and meticulously crafted fragrances by world-class perfumers.

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Phlur creates modern, unisex fine fragrances. Our perfume is mindfully formulated, responsibly sourced, and meticulously crafted by world-class perfumers.

Phlur is a modern fine fragrance brand that creates mindfully formulated, responsibly sourced and meticulously crafted fragrances by world-class perfumers.

Mar 17, 2025 · Soft Spot is a sultry skin-on-skin fragrance that captures the essence of your desire with a charming caress. The irresistible fusion of soft citrus and watery florals bloom into the lingering veil of glowing amber and velvety musk that embrace you in an irresistible aura. Ignite your Soft Spot.

Jul 27, 2022 · Originally launched in 2015, Phlur has rebranded to secure Gen Z customers. If you follow anyone popular in the fashion or beauty space on Instagram, you are likely familiar with the fragrance company Phlur via Stories that showcase their …

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Phlur creates modern fine fragrances – mindfully formulated, responsibly sourced, and meticulously crafted by world-class perfumers. Their fragrances are inspired by memories, moments, experiences, and feelings – those that are intimately personal and universally shared.

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The name Phlur is a play on the French “fleur” and the pH level of skin. Designer Phlur has 33 perfumes in our fragrance base. Phlur is a new fragrance brand. The earliest edition was created in 2016 and the newest is from 2025.