Pepsi takes a shot at New Coke in this "Choice of a New Generation" TV spot from 1985

Oct 29, 2007 · A relic of the short "New Coke" era, one that ranks right up there with the Edsel and the RCA Videodisc in terms of collossal failures. The people at competing Pepsi took great delight in...

Jun 11, 2019 · In one Pepsi commercial, a young girl upset about New Coke takes shots at the company’s integrity—“First they said they were ‘The Real Thing,’ then they said they were ‘It’ ”—then tries her...

Aug 26, 2024 · Pepsi's Vending Machine ad was released after Coca-Cola announced that it sold four times as much as Pepsi in 2001. The rival cola brand has some fun with that claim by showing a young boy buy two cans of Coca-Cola from a vending machine only to use them as stilts so he can reach the Pepsi button.

Oct 27, 2020 · With Halloween coming up, Pepsi ran a social media campaign to generate buzz, attract attention to its brand, and make fun of Coca-Cola. We wish you a scary Halloween! Pepsi Halloween ad...

Feb 10, 2025 · On April 23 of that year, The Coca-Cola Company decided to change the formula of its most popular drink for the first time in 99 years and launch it as “New Coke”. The objective was to regain market share in the US and in the cola category – especially against Pepsi – but things didn’t go as planned.

Aug 13, 2024 · Uncover the Pepsi vs. Coca-Cola rivalry in this concise case study. Learn key marketing tactics, iconic campaigns, and business lessons that shaped the beverage industry.

Mar 11, 2025 · Coca-Cola's decision to replace its classic fizzy drink stemmed from rival Pepsi's aggressive marketing strategy. In the 1980s, the "Pepsi Challenge" attempted to convince long-time Coke drinkers ...

Mar 18, 2019 · We analyze the century-old rivalry between Coca-Cola and Pepsi through its advertising campaigns, commercials and marketing actions.

Jan 28, 2023 · Two slight changes turned a Pepsi ad into a Coke ad. Although Coca-Cola didn't respond to the ad, fans did. The post went viral, resulting in the entire campaign turning in Coca-Cola's...