Fonts in use in artwork from “Paula Scher”

Red Hat is a family of typefaces produced in 2 optical sizes and a monospace style, in a range of weights with italics. The fonts were originally commissioned by Paula Scher, Pentagram and...

Aug 24, 2017 · Scher designed wayfinding for Bloomberg’s New York headquarters, developing new font Bloomberg which merged Avenir’s letters with the numbers of Avant Garde. Floors …

Jul 17, 2012 · In Make It Bigger Paula Scher surveys her three decades of work (so far) and provides a firsthand account of the complex interpersonal dynamics that dictate so much of the …

I am a Pentagram Partner and design identities, environmental graphics, books, promotion and packaging for a wide range of clients. What is your favorite typeface? And why? I don’t have a …

Jan 4, 2025 · Paula Scher is not credited with designing an entirely new typeface from scratch, but her contributions to typography have been revolutionary. She is most famously associated …

Partner at Pentagram, who teaches design at SVA in New York City. TDC medalist in 2006. In her recent redesign of the visual identity for The New School, a private university in New York City, …

Jan 5, 2025 · Paula Scher’s use of Franklin Gothic font is a masterclass in how typography can transcend its functional purpose to become an art form. By reimagining Franklin Gothic, she …

Paula Scher is an American graphic designer known for her bold and innovative approach to typography. Her visual style emerged in the 1980s and gained popularity in the following …

Oct 21, 2017 · Paula Scher is one of the most prominent names in the Graphic Design world. Her innovative typography work and eagle eye for detail boosted her to the top of her game, and …