PPC Land
Apr 9, 2025 · Your go-to source for digital marketing news. Get the latest updates from Google, Meta, Amazon, and The Trade Desk. Stay informed on ad tech innovations, programmatic …
About - PPC Land
PPC Land is your premier source for news and insights in the dynamic world of digital marketing. Founded in 2016, we've been at the forefront of reporting on ad tech, online marketing, …
Marketing News - ppc.land
Overview of PPC Land's comprehensive digital marketing news sections, from AI and search to mixed reality and DOOH advertising.
European data regulator details new age verification rules
Feb 12, 2025 · Simple infographic showing interconnection between GDPR compliance, data protection, and age verification requirements. According to the European Data Protection …
Google enables IP address targeting with new privacy technology …
Dec 20, 2024 · Timeline showing Google's IP address policy change milestones from announcement to implementation in 2025. In a significant shift announced on December 18, …
Study reveals optimal CTV and linear TV investment balance for 2025
Jan 26, 2025 · A comprehensive study analyzing 224.2 billion TV advertising impressions from 87 brands across 12 industries has revealed significant insights into the optimal balance between …
AppLovin shatters records with $1.2B Q3 Revenue as AI ... - ppc.land
Nov 11, 2024 · AppLovin shatters records with $1.2B Q3 Revenue. In a watershed moment for the digital advertising industry, AppLovin Corporation (NASDAQ: APP) unveiled extraordinary …
EU scraps privacy and AI liability rules as Commission ... - ppc.land
Feb 13, 2025 · EU scraps privacy and AI liability rules as Commission unveils 2025 work plan. The European Commission withdraws key digital policies while prioritizing AI development and …
The Trade Desk undergoes major strategic shift after first earnings ...
Feb 14, 2025 · Trade Desk CEO's powerful statement on first earnings miss highlights resilience and determination to prove worth. The Trade Desk, a leading programmatic advertising …
Search - PPC Land
Apr 6, 2025 · Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages …