Hoka One One (stylized as HOKA) is a sportswear company that designs and markets running shoes. It was founded in 2009 in Annecy, France and had been based in Richmond, California before it was acquired by Deckers Brands in 2013.

Welcome to hoka.com - choose your location and get ready to fly in your next pair of running shoes.

Explore our collection of original shoes at HOKA® Indonesia. Discover Hoka running shoes designed for enhanced comfort and peak running performance.

Jul 27, 2022 · Since its birth in 2009, Hoka has become one of the most popular running shoe brands in the U.S. Known for its unprecedentedly thick midsoles that created the maximal-cushioning trend, the...

HOKA was born in the French Alps in 2009, when two athletes set out to design a running shoe that made downhill running feel like flying. Their unique shoe quickly won over elite ultramarathoners and it wasn’t long before word was out.

Mar 19, 2025 · Hoka's most iconic trail running shoe has received a major upgrade in the technical department, and is looking more super than ever before. The Mafate is the shoe that started it all for Hoka.

Nov 10, 2024 · These days, everyone just refers to the brand as Hoka, but the official company name is Hoka One One and that’s not a mysterious numerical reference AKA Splits59. Pronounced “Hoka oh-nay oh-ney,” the name is a Maori phrase meaning “to fly over the earth” and the original Mafates were designed with downhill speed in mind.

May 14, 2023 · Founded in 2009 in Annecy, France, HOKA has steadily carved out a space in the competitive athletic shoe market with its distinctive, ultra-cushioned, oversized midsole running shoes. Origin Story. HOKA was founded in the picturesque town of Annecy, France, nestled between the pristine lake and the looming peaks of the French Alps.

Jul 25, 2023 · History of Hoka One One. Did you know that Hoka was founded by ex-Salomon executives? In 2009, Nicolas Mermoud and Jean Luc Diard founded Hoka in France. The full name, Hoka One One, is derived from the Māori language and loosely translates to “fly over the earth”. Their mission?

Feb 21, 2023 · In this Diary of a Brand, I am introducing a new framework: the Brand Growth model — to explain how the Deckers and Hoka team took Hoka from obscurity to main street. It’s purposely simple, and...