Twix is a chocolate bar made by Mars Inc., consisting of a biscuit applied with other confectionery toppings and coatings (most frequently caramel and milk chocolate). [1] Twix are packaged with one (mini and snack sizes), two (standard size), or four bars (king size) in a wrapper.

Aug 20, 2021 · Twix is a butter cookie bar, covered with caramel and dairy milk chocolate, and was invented back in 1967 by Mars Limited. To be specific, it was first created in Mar’s Slough factory in the United Kingdom.

Nov 26, 2005 · Twix® is a candy bar made by Mars, Inc. consisting of a cookie centre topped with caramel and coated in milk chocolate. Being somewhat smaller in cross section than other candy bars, Twix are typically packaged in pairs. Twix was introduced in 1979.

Sep 10, 2022 · Until relatively recently, Twix candy bars were virtually unknown throughout most of the world. However, the Mars Company has made up for lost time and now the yummy confection is well represented globally.

The left Twix and right Twix packaging first appeared in 2017. So while there's little evidence that there's any difference at all between the two bars, we leave it entirely up to you which Twix you prefer.

May 21, 2024 · A 42-year-old Twix wrapper has been found completely intact after being dug up in a garden. Steven Grice discovered the chocolate bar packaging of the iconic treat from 1982, whilst digging a hole.

Jan 19, 2025 · Twix has been delighting candy lovers with its biscuit, caramel, and chocolate trifecta for decades, but its name has always sparked curiosity. Originally launched in the U.K. as "Raider" in 1967, the candy bar rebranded as Twix when it hit U.S. shelves in the late '70s.

Oct 8, 2023 · Twix first came to America in 1979. In the early 1980s, Mars introduced peanut butter Twix in a bid to help popularize their products in America. Twix eventually became one of America’s more popular candy options — in 2017, over $63 million worth of Twix bars were purchased in the USA.

Mar 11, 2022 · After the popular Raider candy bars hit American markets, the company rebranded as Twix. According to History of Things, not everyone viewed the rebranding favorably. In fact, Germany in particular saw the rebrand as a marketing scheme to "revive sales of an old product."

Dec 20, 2023 · Twix stands as a testament to innovative branding and adaptation. Initially launched in the UK as the Raider candy bar, it rebranded to Twix for the US market 12 years later in 1979.