OK Soda is a discontinued soft drink created in 1993 that courted the American Generation X demographic with unusual advertising tactics, including neo-noir design, chain letters and deliberately negative publicity.

Dec 21, 2023 · OK Soda was positioned to be a cola for Generation X, which marketing experts perceived as jaded, anxious, and borderline nihilistic. Those characteristics were therefore baked into the drink;...

Jul 24, 2023 · Coca-Cola launched OK Soda in 1993 and it fizzled out quickly. What happened? Well, a grunge-era, indifference-driven marketing campaign certainly didn't help.

Jun 30, 2023 · OK Soda was a short-lived soft drink produced by the Coca-Cola Company in the 1990s. While it's no longer available, there are still some alternatives on the market that share …

Aug 13, 2024 · OK Soda was a soft drink created by the Coca-Cola company in 1993 that was firmly marketed to Generation X demographic with its bleak but artistic packaging and its downer advertising. It’s slogan? An extremely ironic, “Things are going to be OK.” It was sold as a “uniquely fruity soda.”

Sep 8, 2023 · Coca-Cola created OK Soda, targeting teenagers with stark black cans and advertising that questioned corporate messaging. That same year, PepsiCo released Crystal Pepsi, a colorless cola that confused customers and vanished from shelves by 1994.

Dec 2, 2015 · In The Believer in February, 2014, Michael Schulman wrote about one of the most dramatic and memorable failures in American branding: Coca-Cola’s OK Soda. Marketed to Gen X’ers in 1994, the OK Soda brand died by 1995, though its …

Nov 11, 2020 · The 1990s were a time of extreme unenthausiam. Slacker was a popular movie, and Nirvana was charting with Nevermind. It was the perfect time for Coca-Cola to launch OK Soda. Here's the...

A failed beverage made by Coca-Cola in the mid 1990’s. This video features every version of artwork put on cans of OK soda, along with art from its 12 pack box and a look at the special...

Feb 28, 2024 · Thirty years ago, a new kind of soda arrived in select stores. Instead of crowing about how spectacular it was, it offered up a liquid shrug, a fizzy irony. OK Soda was an inside joke for people...