Dec 11, 2021 · OLX is a c2c eCommerce website that is dominating the c2c industry. Let's deep dive into its marketing strategy to understand the reason behind its success.

Jan 18, 2025 · Since launching in India in 2009, OLX has captured significant market share, securing 90% of the C2C market by 2014. With a valuation surpassing $1 billion as of 2023, OLX has expanded to over 30 countries, reassuring users of …

Dec 11, 2019 · OLX business model is C2C (Consumer-to-Consumer) based on a simple classified website. The revenue model, however, is much different when compared with Craigslist as it has a parallel system for customers operating side by side.

Jan 20, 2024 · Gone are the days of one-size-fits-all C2C platforms. By analyzing browsing history, location, search queries, and purchase behavior, OLX surfaces relevant listings, recommends desired items, and even predicts future needs.

OLX. One of the greatest C2C ecommerce platform examples to emerge from India. OLX is almost similar to eBay. OLX has made it so easy for people to buy, sell, and exchange new as well as used goods and services online. One major difference between these two websites is that it doesn’t use a B2C business model.

Aug 1, 2021 · In India, OLX claims to have an 85% market share of C2C online trade, 80% of used cars market and OLX People is emerging as a leading blue a grey collar jobs recruitment marketplace. All this has been possible because of the first-mover strategy adopted by OLX and its TVC commercials in the initial days which left a mark on people’s minds.

Jun 24, 2020 · OLX seems to be India’s market leader in the C2C business. This is also the main strength of the brand. It has fewer competitors and one reason to have many users on its platform.

May 8, 2023 · OLX provides a horizontal online classifieds platform as its marketing mix product offering for sellers and buyers to interact with one another and do business. OLX is different from an online marketplace like Flipkart or Amazon as it follows only C2C model.

By 2014, OLX was the #1 platform for C2C sales in India, capturing 90% of the market. In 2018, OLX recorded over 6 million active monthly users in India alone. Categories like used cars and...

Jul 1, 2019 · The presentation discusses OLX's C2C model, founders, objectives of increasing awareness, market share and beating competitors. Advertising techniques used include online media campaigns. A SWOT analysis shows strengths in easy listings and local languages, while weaknesses include quality assurance and fraud risks.