After the 1939 court decision forcibly severed Charles Guth's leadership tenure at Pepsi-Cola, the discharged executive carried his talents in resuscitating failing soda brands to a new firm—Noxie-Kola.

Moxie is a brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. It was created around 1876 by Augustin Thompson as a patent medicine called "Moxie Nerve Food" [2] and was produced in Lowell, Massachusetts. [3] .

Charles Godfrey Guth (June 3, 1877 – May 24, 1948) was an American businessman, who, as executive of the Loft Candy Company, purchased the trademark and the syrup recipe of the twice- bankrupt Pepsi-Cola Company. [1][2][3] He was President of Loft Candy Company from 1930 to 1935 and President of Pepsi-Cola Company from 1931 to 1939.

Plaintiff contends that the use of the words "Noxie" and "Noxie Kola" by the defendants upon their beverage and advertising material infringes plaintiff's registered trade mark "Moxie" and that the use of the word "Noxie" by the defendants constitutes unfair competition.

Mar 8, 2022 · Plaintiff contends that the use of the words "Noxie" and "Noxie Kola" by the defendants upon their beverage and advertising material infringes plaintiff's registered trade mark "Moxie" and that the use of the word "Noxie" by the defendants constitutes unfair competition.

In a 1939 article, Time Magazine reported that Guth wanted to acquire a new soft drink named "Noxie-Kola". BusinessWeek reported that he resigned from Pepsi to start working on "Noxie-Cola". He died in 1948.

Apr 4, 1998 · Noxie-Kola was first sold in Quebec in 1900 and trademarked in Canada in 1906. Americans bought rights to the name and sold the drink in the United States in 1939.

Noxie-Kola was a American carbunated drink company from New York, New York founded in 1906. Noxie-Kola was a East Coast exclusive cola serving Maryland, New York and Quebec. Charles Guth owned the company, in 1936 they worked alongside Pepsi.

In Moxie Co. v. Noxie Kola Co. of New York, 29 F. Supp. 167 (S.D.N.Y.1939), defendants manufactured and sold a carbonated soft drink under the name "Noxie Kola," which their predecessor had registered in Canada for a "temperance drink nerve tonic and blood purifier;" plaintiffs who manufactured and sold a soft drink in the United States known ...

On February 4, 1939, Alden Perkins sold the formula rights and name Noxie Kola purchased by J. T. Basseches, a contractor in Maryland near New York By this time, the company changed to John Collins of Canada.