Jan 27, 2021 · A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and - as this extract reveals - how the …

Apr 10, 2023 · In this article, we'll explore how Nike leverages storytelling to captivate and inspire millions around the globe. Nike's core narrative revolves around the pursuit of excellence and...

Nike isn’t just a sportswear company — it’s a cultural powerhouse. Over the decades, it has evolved into one of the most written-about brands globally, frequently analyzed in business …

Feb 15, 2025 · By prioritizing authenticity, inclusivity, and emotional resonance, Nike has set a gold standard for narrative-driven marketing. For brands aiming to emulate Nike’s success, the …

Dec 9, 2023 · Nike’s branding strategy, particularly its narrative crafting, stands as a pillar of its marketing success. The brand’s iconic slogan, “Just Do It,” transcends the realm of …

Jan 5, 2023 · But how did Nike master the art of storytelling? Nike’s storytelling stands on three strong pillars: its core values, a consistent theme, and a storytelling framework. Let’s discuss …

Explore how Nike's strategic narrative revolutionized marketing through emotional storytelling and customer-centric engagement.

Nov 22, 2018 · In this examination, I deconstruct Nike’s Narrative of ‘Just Do It’. We look at how this simple statement acts as a bridge between its external communications and it’s internal …

Aug 23, 2018 · Storytelling has been part of Nike's strategy to convey its brand's values and authentic character for decades. Look back to 1988, when Nike launched its aspirational "Just …

Oct 12, 2023 · Through their branding and campaigns, the company can tell stories about the athletes who wear their products—about their challenges, obstacles, or achievements. Nike …