Discover the top three trends that are reshaping how brands connect with audiences around the world and how you can leverage them to power your marketing strategy.

Nielsen Marketing Cloud gives you real-time insight into your audience all in one place. Using built-in analytics and Nielsen Artificial Intelligence (AI), our cloud is constantly evaluating the success of your marketing and making adjustments in real-time.

Optimize your marketing ROI by understanding how your advertising reaches and impacts audiences across the campaign lifecycle.

Nielsen surveyed marketers around the world to understand where they’re spending, what their goals are and what’s getting in the way of maximizing their ROI. By analyzing these plans and priorities, we’ve developed recommendations to sharpen your own ROI strategies for …

This hub features the latest reports, data and insights related to The Nielsen Annual Marketing Report series. The report is driven by a national survey conducted across 250+ marketers across a variety of industries focused on media, data, technology and measurement strategies.

Marketing optimization. Maximize your ROI by understanding how your advertising and marketing reaches and impacts audiences.

NEW YORK – April 25, 2024 – Nielsen, a global leader in audience measurement, data, and analytics, released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond.

Nielsen in United Kingdom. Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in United Kingdom. Learn more about our local offerings.

Discover what's driving sales and determine your optimal marketing mix model with a holistic understanding of the factors that affect demand for your product.

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action.