At NIQ BASES, our global experts have re-invented product testing, to enable your R&D teams and Sensory Scientists to learn from over 21,000 in-market products, using advanced AI modelling, to identify new formulations to delight consumers.

Elevate success with NIQ BASES' actionable insights and industry-leading models for launching products, renovating brands, and refining consumer touchpoints.

BASES Activation Profiles is an analytical framework that enables you to segment your innovation opportunities based on strategic potential while representing multiple pathways to success so that you can make the best go-to-market decisions for any initiative in your pipeline.

NIQ BASES provides dynamic insights that give a complete understanding of the consumer—what they say, how they think, what they will do—in a quick, agile, and adaptable way. With innovation, renovation, strategy, and go-to-market optimization, BASES is your partner in brand success.

Feb 27, 2015 · Nielsen’s BASES-testings predict whether innovations have the potential to be successful in the market. The innovation database by Nielsen reveals that concepts that are judged potentially successful in the market are concepts that try to address real consumer (and/or currently unmet) needs.

Feb 5, 2025 · Evanston, Ill—Nov. 8, 2021—ZS Vista TM is the new name for the suite of products formerly known as BASES Pharma. ZS acquired the pharmaceutical forecasting component of BASES from Nielsen in January 2018.

The document provides information about Nielsen BASES, a subsidiary of Nielsen Company that specializes in simulated test marketing. It discusses Nielsen BASES' products and services which help clients estimate potential sales, identify sales drivers, and improve initiatives prior to …

NIQ BASES’ Concept testing solutions allows innovators to identify whether a new initiative is likely to succeed in-market, what role it will play in their portfolio and how to optimize further to improve in-market potential.

Dec 28, 2021 · Getting a passing concept through Nielsen’s BASES testing can be a challenge. Learn how to successfully beat the BASES beast during the market research phase.