Brand Character NFP has unique character attributes that set us apart from our competitors and help us stand out. These attributes set the tone and style for all NFP actions, from digital or printed marketing materials and client conversations to the way we approach business in general.

When you can’t use NFP Green – on forms and limited color communications – use black. The logo can also be reversed out to white for use on solid and dark backgrounds. The reversed logo should not be used on complex backgrounds or a background without suficient contrast.

Brand Integrity: Controlled brand elements such as color, typography, alignment with imagery guidelines, logo and visual identifier placement are the fundamental building blocks that maintain brand integrity for NFP’s design, while ofering options that enable more customized layouts that serve a range of communications priorities

Explore NFP's diverse range of insurance and financial solutions. Trust our expertise to protect what matters most to you. Discover more now.

The U.S. NFP Trademark must be used as registered (font, color, tag line etc.) – in compliance with the “Image Standards and Logo Usage” document attached to this guidance document.

The brand signature is the NFP logotype combined with the NFP brand mark. Proper use of the brand mark helps us achieve consistent brand recognition in all of our communications.

The corporate lockup is the preferred NFP logo and should be used at the top left corner of materials as often as possible and to “sign off” all marketing communications.

Color Palette 2 Our Basic Brand Elements Colors

Logo File Format Cheat Sheet Logo File Format Cheat Sheet Vector (EPS) – These are the master files for the Brand Signature. This format can be scaled to any size without losing image quality, so it’s the preferred format for banners and other …

Download free NFP vector logo and icons in PNG, SVG, AI, EPS, CDR formats.