I hope you feel tremendous pride in the NFP identity you’ve helped build through your exceptional work and commitment to excellence. Follow these guidelines carefully, and we’ll continue to achieve great things together! Thank you for all you do each day to …

NFP brand values expand on NFP’s core mission to establish a singular set of guiding principles that meaningfully reflect the company and the employees that live them. These principles identify and amplify how and where we can differen-tiate NFP from competing brands to further grow customer preference, loyalty and advocacy.

Changing the NFP logo in any way weakens its impact and our brand strength, and detracts from the consistent image we want to project. The examples below are not exhaustive, but help demonstrate what not to do.

When using the single-point message as a sign-off in concert with the NFP brand signature (e.g., on the back cover of collateral, or the bottom of an ad), use this recommended typeset style as shown above. (See section 10.1 for reference.)

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Countries may choose a unique name and logo for the NFP program in its country or other relevant geographic boundary. This unique name and logo should be sufficiently different from the U.S. NFP Trademark (for example, including the country’s name as part of the

Logo File Format Cheat Sheet Vector (EPS) – These are the master files for the Brand Signature. This format can be scaled to any size without losing image quality, so it’s the preferred format for banners and other professionally printed material. If the file won’t

NFP, an Aon company, is an organization of consultative advisors and problem solvers. We help companies and individuals around the globe address their most significant risk, workforce, wealth management and retirement challenges through custom solutions and a people-first approach.

NFP seeks to cultivate an enterprise-wide strategy that is aligned with business objectives and creates systems and cultures of inclusion and belonging, permeates every aspect of the business, and empowers all employees and stakeholders, both internally and externally, to succeed.

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