Mar 29, 2010 · Paul Rand developed a unique 100-page proposal book for the NeXT logo that walked the reader step-by-step through the conceptual process to the final outcome. NeXT (later NeXT Computer, and NeXT Software) was an American computer and software company founded in 1985 by Apple’s co-founder.

NeXT, Inc. (later NeXT Computer, Inc. and NeXT Software, Inc.) was an American technology company headquartered in Redwood City, California that specialized in computer workstations for higher education and business markets, and later developed web software.

Next silently changed its logo on 23 March 2022, being the first time the company used an all-uppercase wordmark since 2007.

Dec 6, 2024 · The NeXT logo was composed of a solid black cube, placed diagonally, standing on one of the corners. The four letters of the company’s name were written over the side of the cube, with all letters but “E” capitalized.

Feb 16, 2025 · The logo was created for the new build Steve Job’s computers company (1985) and paid $100,000 US Dollars for its acquisition. This logo may not be Paul Rand’s most memorable work, but the way he presented it to his client was.

Includes original napkin sketches and presentation materials of the NeXT Logo by Paul Rand.

One of the things that helped the brand become iconic and impactful is the NeXT logo, created by Paul Rand in 1985. The logo features a black cube with the company name, each letter in a different color. This sleek and classic logo left a lasting impact on the design community.

Jan 5, 2025 · The NeXT logo was designed by the famous graphic designer Paul Rand and is available on the official website.

Jan 7, 2025 · With cheap design tools and endless revisions offered today, the NeXT logo stands as a reminder of the value of expertise. Paul Rand didn’t just deliver a logo—he delivered clarity, purpose, and a sense of identity.

In 1986, Jobs recruited the famous graphic designer Paul Rand to create a brand identity costing $100,000. Rand created a 100-page brochure detailing the brand, including the precise angle used for the logo (28°) and a new company name, NeXT. Rand was the only designer Jobs asked to design a corporate jewel for his new company. When Jobs asked ...