Jul 31, 2019 · Let’s remember what McDonald’s did over the years using OOH to help accomplish the immediate recognition of just about everything visually associated with McDonald’s; golden arches, red box of fries, and a Big Mac.

Jan 1, 2022 · McDonald's has a long tradition of thinking outside the box with their OOH strategy. Learn how they challenge the status quo with their campaigns.

Sep 8, 2022 · See how we drove brand awanress and in-person visits to Mcdonald's Fast Food Restaurant with strategically-placed digital bulletins across key brand locations.

2 days ago · McDonald's new campaign drops logos and names, proving that its breakfast is so iconic, you recognize it instantly — because nothing beats a McMuffin.

Jul 30, 2019 · By shifting to an always-on digital out-of-home (OOH) strategy and a focus on mass personalisation, McDonald’s has been able to increase footfall to key restaurants.

2 days ago · The campaign will roll out across TV, OOH, radio, paid social, press, and in-store activations, disrupting media channels with the iconicity of McDonald’s Breakfast. Across OOH, the campaign takes a minimal yet bold approach, with large, macro images of McDonald’s Breakfast dominating large-scale placements.

Aug 19, 2019 · Using only one of the golden arches with simply verbage “just missed us” to indicate the closest restaurant is behind the viewer. That campaign won the Outdoor Grand Prix award at the 2018 Cannes Lions. No matter how you look at it, like it or not, McDonald’s is changing the game of OOH.

McDonald's Lights On was a Gold Cannes Lions award-winning OOH campaign that reminded audiences that McDonald’s is now open for delivery.

Jan 27, 2025 · The OOH showcases McDonald’s signature boldness, using negative space, beautifully shot food and the power of the behaviours themselves to double down on the iconicity of the brand; no traditional brand logo required.

2 days ago · I can't help but feel that the spots may also have been influenced by the latest trends in no-logo advertising, although McDonald's does have form when it comes to hiding its logo, and arguably invented this trend. The campaign is running across various touchpoints, including TV, OOH, radio and social, as well as in-store.