Nov 3, 2020 · Marketers in this organizational structure need to be versatile and ready for increased interaction with both IT and sales departments. Researching best practices for each marketing organizational model is necessary to completely execute the strategies and tactics behind each model.

Jun 17, 2022 · After reviewing this year’s entries, below are three of the most common ways to consider organizing your martech stack and some of the unique benefits of each approach. 1. …

Jan 25, 2018 · What does the org chart for a successful marketing operations (MO) team look like? Columnist Debbie Qaqish takes a look at the characteristics that make up a strategic MO structure.

Mar 31, 2025 · By manually going through each respondent’s answers, I aggregated by hand what were generally four groups of roles underneath the head of marketing technology: Applications, Infrastructure, Development, and Analytics/Data.

Reshape client’s operating structure, free up marketing capital, and boost productivity by optimizing functional workflows, platforms, systems and technology stack.

Successful companies are now taking a closer look at how to structure their marketing organization in light of the rapid integration of technology into marketing functions. For many, this calls for a complete evaluation and restructuring of existing organizational practices.

LXA’s 5 Pillars of Martech cover the whole process of martech strategy, from auditing maturity to initial planning, the processes needed to manage martech, and the skills required within the business.

Dec 27, 2019 · One approach to preparing your martech stack involves structuring it around the buyers’ journey. Doing so aligns your martech stack with building awareness, acquiring new customers, and retaining those customers over time. Your martech stack has tools that address those three primary objectives.

Jan 12, 2025 · For the purposes of this article we will focus on 4 methodologies useful for almost any situation: Versioned Migration, Structural Reconstruction, Downsizing and Price Breakdown.

Apr 25, 2022 · But what about the teams who actually run and leverage those platforms? How should the people who manage and run MarTech be organized? Where should they fit in the larger organizational...