MarTech is on a mission to educate marketers about marketing technology and strategy through news and feature reporting, newsletters, research reports, live conferences and digital events.

Martech (a.k.a., marketing technology) includes the marketing software applications and marketing platforms) used by marketing and marketing operations professionals.

The quest is unearthing the universal challenges marketers face. The holy grail is revealing the countless solutions they devise to succeed in today’s customer-centric, digital-first, and …

Jul 22, 2019 · The martech we use may be the most critical component to how we develop strategies for cross-channel marketing campaigns; we use martech to determine strategy, to share and compile content, to execute the content and …

Join us online -- for FREE -- at The MarTech Conference to explore essential changes, challenges, and opportunities in buyer behavior -- and discover the marketing technologies that can help you achieve your organizational goals.

5 days ago · Unlock 45+ on-demand discussions on marketing strategy and solutions to overcome your biggest AI, GTM, ABM, and influencer marketing challenges – yours for free.

Aug 23, 2023 · The dynamic consumer landscape and the brisk pace of tech innovation have compelled businesses to integrate various martech solutions, from AI-centric analytics to chatbots. The urgency to meet and exceed customer expectations has significantly driven martech’s remarkable growth.

May 14, 2021 · To better serve you, Marketing Land and MarTech Today have merged into a single resource exploring the convergence of marketing strategy and technology. MarTech is Marketing!

Mar 10, 2025 · MarTech is your source for marketing analytics content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the …

Dec 5, 2023 · Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% increase.