Needless to say, water, which accounts for 80% of soju, is an important factor influencing the flavor and quality of soju products. Alkaline water, with particles that are small and rich in minerals, gives a unique smooth flavor going down. Chum-Churum bottle changed to common type; applied Neck-tag. Chum-Churum renewed to 19% alcohol.

Lotte Chilsung Beverage has been innovating the soju industry by setting the standard with Chum-Churum, an alkaline water-based soju that is even smoother when shaken, Daejangbu, a premium distilled soju, and Sunhari Chum-Churum, the beverage that started the fruit soju trend.

Lotte Chilsung Beverage Co., Ltd. (Korean: 롯데칠성음료 주식회사; RR: Rotde Chilseong Eumnyo Jusik Hoesa) is a drink manufacturer in South Korea affiliated with Lotte Corporation. The company's name, Chilsung (Korean: 칠성; Hanja: 七星; RR: Chilseong), signifies "Big Dipper" or seven stars, and its logo displays seven stars aligned in a row. [1]

Brewing drinks to warm customers' hearts LOTTE Liquor is an alcoholic beverage manufacturer that produces and sells a variety of products, ranging from soju and beer to whiskey, wine, and refined rice wine (cheongju). Its brands include "Chum Churum," the world's first soju made with alkalinized water, "Kloud," which is made from carefully ...

Chum Churum soju is a clear colorless distilled spirit native to Korea, made from rice, potatoes, sweet potatoes or tapioca. It offers a light sweet, crisp and clean taste with a cool finish. Its special advantages are a lower calorie profile and a lower proof alcohol content.

Monday, December 4, 2023 – Spirit of Gallo, the #3 spirits supplier in the U.S. by volume, announced today that it will add a new category to its fast-growing spirits portfolio: Soju.

Jun 23, 2024 · Dive into the most captivating Korean soju CF from Lotte Chilsung for its zero-sugar product, Saero Apricot, featuring actor Park Ji Hoon and “Lovely Runner” sensation Kim Hye Yoon!

Chum Churum Original Korean Soju is distilled by Lotte Liquor, South Korea’s second largest producer of soju. Made from alkali water, it has a distinct taste that is very soft compared to other alcohols. Contains 17.5% alcohol.