The new Arizona logo combines several defining elements of the state into one visual representation. The block letters show the state’s strength and permanence, the “Z” morphs into mountains adorned with a single Saguaro, highlighting the diversity of Arizona’s geography.

Aug 23, 2024 · The new branding features a logo that displays Arizona’s diverse geography, including the saguaro cactus and ponderosa pine. It also features a color palette inspired by the state’s natural beauty, such as turquoise blue skies and magenta sunsets.

Aug 24, 2024 · The Arizona Office of Tourism revealed its new logo Friday which features several state symbols including the sun, a Saguaro, a hummingbird and a ponderosa pine. The logo features a pattern...

Sep 10, 2024 · Arizona has a new logo, a part of a new branding campaign unveiled by the Arizona Office of Tourism late last month. It features a turquoise ARIZONA, with the Z fading into a jagged mountain scape that’s topped by a copper-colored “O” shaped like the sun, but made up of Arizona-themed icons.

Nov 21, 2024 · An Arizona State Representative is calling for an investigation into what many are calling a shady deal that led to the development of the state’s new $700,000 logo.

Arizona is known as the Grand Canyon State, but its new brand doesn’t lean too heavily into just one (albeit it stunning) landmark. Instead, the new logo and visual identity for Arizona’s...

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