LONDON W11 evolved from a mindful cashmere brand to a circular cashmere brand in 2020. Founder Eva Maria Khan has worked with global luxury fashion brands in Munich, Paris, Milan and London, acquiring in-depth knowledge about the luxury fashion industry and market.

London W11 offer luxury cashmere using the finest wool from the most renowned mill in Italy, new capsule designs, with free delivery and returns – Shop now.

London W11 offer free delivery in the UK, EU and US on all products and with our free gift packaging your order can be sent direct to your loved one.

Learn about London W11’s love for cashmere and how founder Eva-Maria Khan built the brand from her passion for fashion, working for the best fashion houses.

London W11 circular cashmere is rooted in our belief in making tomorrow better than today. We are committed to honesty and accountability—to a positive impact on the planet and its people—to its protection for today and the future.

London W11 is more than a brand. It is a lifestyle and a set of principles born of passionate personalities who work as we live. We take the search for solutions and design icons to imbue our creativity and instil confidence and relevance.

When you send your cashmere to London W11, it is always passed on to our expert recycling partner in Prato, Italy. They sort the cashmere by colour and break it down into smaller and smaller pieces until it becomes a single fibre again. The fibres are colour blended and then spun, ready for weaving.

LONDON W11 will minimise the environmental impacts of its operations through best practice management of the use of energy and water, transportation, material consumption, waste and emissions; Will encourage suppliers, manufacturers and retailers to align with LONDON W11’s environmental principles.

London WC1B 3PH England. Telephone: +44 203 1377274 Email: [email protected]. London W11 is a trading name of Traceable Ltd Company Number: 12757210

London W11 partner with London's finest artists to design and produce our cashmere mix scarves for our capsules. Learn more about our process here.