Sep 19, 2023 · Starbucks is the most famous coffee house in the world, and like the Apple logo for Apple, Starbucks’ branding has contributed to the company’s success. The distinct Starbucks logo in green and white has become so recognizable that Starbucks didn’t even put the company’s name on it.

The Siren is our muse, the face of our brand. Her image and our strong wordmark are our most recognizable brand assets. The preferred approach is to use the Siren logo by itself, unlocked from the wordmark. This allows flexibility to present the Siren with greater prominence while maintaining a considered, open and modern presentation. Scroll ...

Feb 4, 2025 · Looking at the Starbucks logo evolution, it’s fascinating to see how each change reflected both design trends and the company’s growth. From a small coffee shop’s detailed woodcut to a global brand’s minimalist icon, every iteration maintained the core identity while adapting to new needs.

Jun 29, 2022 · The new Starbucks logo, designed by Terry Heckler, redesigned the siren and radically shifted the brand colors from brown to the now well-known green, symbolizing growth and prosperity.

Feb 18, 2025 · Here is every logo design the company has used throughout its history. The first Starbucks store opened in 1971, located at Seattle's historic Pike Place Market. It was 1,000 square feet with...

Throughout Starbucks logo history, the emblem of the famous coffee brand has changed a handful of times, becoming increasingly more modern and simplistic. However, while aspects …

Nov 19, 2023 · We look back at the history of the Starbucks logo, and how it evolved to one of the most recognised marks on the planet.

The original Starbucks logo in 1971 was black and white (and later brown) and featured a two-tailed mermaid on the walls of Starbucks coffee shops, encircled by the name of the company “Starbucks: Coffee, Tea, Spices”.

Dec 3, 2024 · The Starbucks logo is one of the most recognizable and visually unusual in the world – a coffee company owning a global network of coffeehouses, now totaling over 30,000 in 76 countries. The story of its success and the emergence …

Dec 25, 2023 · Since its introduction in 2011, the simplified Starbucks logo has become a symbol of the brand's evolution and commitment to quality, demonstrating the Starbucks Corporation's strategy for simplification in logo redesign.