In this episode, Jenna Lebel, CMO of Liberty Mutual, explains how implementing new approaches has only helped to widen the company’s target audience, and reinforce a trusted, proven brand identity. Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.

Because for Lebel, being an "underdog" is not just a reflection of market position and resources but has become the strategic fulcrum of her approach to ensuring marketing makes an outsized...

Oct 21, 2024 · Jenna Lebel calls herself a creative problem solver, deploying skills she honed through a career that includes stints at social media agency Likeable and the 2008 Olympics. For the past five...

Wharton’s Dr. Americus Reed speaks with Jenna Lebel, CMO of Liberty Mutual, about the company, her career journey, and the landscape of marketing in the insurance sector.

Jenna is a passionate marketer with a track record of success throughout her career in a variety of settings from tech startups to agencies to Fortune 100 insurance company. She is currently the Chief Marketing Officer at Liberty Mutual.

As Chief Marketing Officer of Liberty Mutual Insurance, Jenna leads the development and execution of the company’s overall marketing strategy. She is responsible for building the Liberty Mutual brand, driving efficient and profitable growth, creating frictionless digital experiences for customers, and improving retention.

View Jenna Lebel at Liberty Mutual on The Org. Doug Manwaring. Chief Underwriting Officer, National Insurance – Public Entities and Programs

Jenna Lebel is the Chief Marketing Officer at Liberty Mutual Insurance. Additionally, Jenna Lebel has had 1 past job as the Head of Digital Marketing at Liberty Mutual Insurance.

Apr 26, 2024 · On this week’s episode of TOP CMO, Ben Kaplan interviews Jenna Lebel on the role of a CMO in removing obstacles for their team: Fostering trust through transparent decision-making. Instilling...