Following an extensive multimedia Greenpeace campaign, LEGO published a statement this morning committing to "not renew the co-promotion contract with Shell." The decision comes a month after Shell submitted plans showing it’s once again gearing up …

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Oct 9, 2014 · Lego has ended its more than 50-year marketing relationship with Shell after coming under sustained pressure from Greenpeace. Video: Greenpeace’s YouTube campaign against Shell. The environmental charity targeted Lego in protest against Shell’s decision to …

Oct 10, 2014 · Lego has succumbed to pressure from Greenpeace over its long-term promotional contract with petroleum giant Shell. Since the 1960s, Lego has had a series of co-branding marketing partnerships...

Oct 19, 2014 · The addition of a sizeable and worldwide distribution channel has obvious benefits for Lego, while Shell gets to share some of Lego’s brand loyalty through association with Lego’s friendly ‘toy maker’ image, being a major distributor and …

Oct 10, 2014 · Danish toymaker Lego will not renew a promotional contract with Royal Dutch Shell following pressure from environmental group Greenpeace.

Oct 9, 2014 · STOCKHOLM - The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell (IW 1000/2), bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills.

Oct 9, 2014 · Dozens of children built giant Arctic animals out of LEGO on the doorstep of Shell’s London HQ, in playful protest of their favorite toy’s partnership with the oil company planning to drill the Arctic.

Lego, the Danish toy maker, said it will stop making Shell-branded play sets, ending a decadeslong relationship with the oil giant amid pressure from environmental group Greenpeace.

Oct 9, 2014 · Lego will end its partnership with Shell that dates back to the 1960s after coming under sustained pressure from Greenpeace to end the association. The Danish toy manufacturer said it would continue to honour the current contract with Shell until it expired but didn’t disclose when that would be.