KCET launched a new on-screen identity and a new slogan, Infinitely More, in 1997. A new font was selected and the letters "C" and "E" are connected together shaped like an infinity sign (∞).

At the right of the palm tree, is "KCET" in the same font as the previous logos, and "Los Angeles" in a different font. They are both white.

Primary: The text " KCET ", shown in an Avant Garde typeface, is seen on the center of the screen. It is sandwiched between two lighter-colored duplicates of the logo. At the bottom is the text " Los Angeles ". Blue background, white KCET logo, red duplicates, and gold text.

KCET launched a new on-screen identity and a new slogan "Infinitely More" in 1997. A new font was selected and the letters "C" and "E" are connected together shaped like an infinite sign.

The primary KCET brand typeface is Proxima Nova. Fonts within the Proxima font family may be used. Bold all caps generally used for headlines. No condensed fonts are to be used. on right, X HEIGHT left, top and bottom. zone. The buffer is to be determined. by the height of the letters. are scaled together. B/W Options available.

6th logo: On a gaseous background of blue, purple, yellow and orange colors (Which zooms slightly forward throughout), a big KCET logo (in a new font, and with the "C" and "E" connected together, shaped like an infinity sign), with “HOLLYWOOD” underneath it, rotates and spins out.

The logo was given a 3D look and the font was slightly altered. The same day that KCET launched a new logo, it launched a new slogan "Rethink TV" as well, similar to AT&T's slogan "Rethink Possible".

Version with the slogan "Infinitely More". Used from 2003-2011. Community content is available under CC-BY-SA unless otherwise noted.

Apr 13, 2024 · The logo was given a 3D look and the font was slightly altered. The same day that KCET launched a new logo, it launched a new slogan “Rethink TV” as well. From December 2011 to November 2012, the slogan was changed to “Where the Story Really Gets Good”.

Primary: The text " KCET ", shown in an Avant Garde typeface, is seen on the center of the screen. It is sandwiched between two lighter-colored duplicates of the logo. At the bottom is the text " Los Angeles ". Blue background, white KCET logo, red duplicates, and gold text.