Mar 7, 2020 · The psychology of cute things and Aww moments gives us the Kawaii effect which is how cuteness affects attention, makes us careful, and hijacks our approach motivation. Kama Muta explains adorable experiences.

Dec 25, 2020 · “I think kawaii, or cute feelings, reminds us of human connection that we sometimes forget,” says Hiroshi Nittono, director of the Cognitive Psychophysiology Laboratory at Osaka University....

Kawaii things not only make us happier, but also affect our behavior. This study shows that viewing cute things improves subsequent performance in tasks that require behavioral carefulness, possibly by narrowing the breadth of attentional focus.

Kawaii (a Japanese word meaning "cute") things are popular because they produce positive feelings. However, their effect on behavior remains unclear. In this study, three experiments were conducted to examine the effects of viewing cute images on subsequent task performance. In the first experiment, …

Sep 26, 2012 · In this work, we explored whether and how a model of kawaii vocalics maps onto game character voices. We conducted an online perceptions study (N=157) using 18 voices from kawaii characters in...

Apr 2, 2024 · Kawaii is a key concept that characterizes modern Japanese culture. It is often translated as “cute,” but a subtle difference of nuance exists between the two words. Recently, I have proposed a two-layer model of kawaii as an empirical research framework for understanding kawaii from a behavioral science perspective.

Jul 18, 2019 · Kawaii is a concept with a broader range of meanings than cuteness. It goes beyond the response to infantile stimuli and is better conceptualized as a more general, positive emotion related to sociality and approach motivation.

Moreover, decades of scientific research reveal that exposure to cuteness gives practical benefits to the mind and body. Cuteness primes your brain for fun, makes you more social, heightens empathy, increases motivation to perform household …

The motivation to approach an object is considered to be at the core of the feeling of kawaii. It has also been reported that people tend to look at kawaii photos for a longer time (see [4], for detailed descriptions of these studies).

May 30, 2017 · Both types of kawaii pictures were associated with a higher score of pleasantness, a lower score of unpleasantness, and a stronger feeling related to approach motivation than the neutral pictures.