Just Do It or JDI for short is a trademark of shoe company Nike. The tagline was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore ’s last words: "Let's do it." [1] .

Nov 9, 2022 · "Just Do It" helped launch Nike into a global phenomenon, but the twisted tale that inspired the slogan all started with murder.

Sep 6, 2023 · Nike introduced the “Just Do It” campaign in 1988. It involved a series of advertisements in which athletes, both professionals and amateurs, talked about their accomplishments and shared their emotions while engaged in physical activities. The campaign marked the debut of the iconic slogan.

Feb 20, 2023 · Nike’s “Just Do It” campaign is one of the most famous and successful marketing campaigns of all time. The three-word slogan has become synonymous with the brand and is recognized all over...

Nov 23, 2018 · In September, former 49ers quarterback Colin Kaepernick became the new face of Nike's "Just Do It" campaign. We look back at the history of the three-word phrase. (Eric Risberg/AP)

Sep 4, 2018 · "Just Do It" is Nike's signature slogan, helping to turn a niche brand into a global multibillion-dollar giant and etching the phrase indelibly into the global memory that it's almost ...

Oct 6, 2022 · Advertising legend Dan Wieden, who created the iconic Nike slogan Just Do It, died last week at the age of 77 — leaving behind a legacy that changed the industry.

Sep 16, 2024 · Since its creation in 1988, ‘Just Do It’ has managed to adapt to ever-changing social and cultural contexts, while staying true to its core message. So, what’s the secret? As any content marketing expert will tell you, a slogan or message needs to connect to an audience on an emotional level.

Aug 21, 2023 · Nike’s “Just Do It” campaign is a true marketing phenomenon. What started as a simple slogan has become a global movement, inspiring millions of people to push beyond their limits and achieve their goals.

2 days ago · Few advertising campaigns have left an indelible mark on pop culture and brand history like Nike’s “Just Do It.” Launched in 1988, this slogan became more than just an ad— it transformed into a powerful call to action, driving people to …