On February 5th, 2025, Mizuno revealed the sponsorship agreement with the Portuguese football icon João Félix. This partnership will play a strategic role in building the future of Mizuno football, with his contribution to the development of Mizuno’s performance football boots and the promotion of the brand in general.

Feb 5, 2025 · In a significant move for both player and brand, Mizuno has officially announced the signing of Portuguese star João Félix as its new global brand ambassador. The new AC Milan player will wear the Mizuno α II Japan boots as part of the agreement.

OSAKA, JAPAN – (February 5th, 2025) – Mizuno revealed the sponsorship agreement with the Portuguese football icon João Félix. This partnership will play a strategic role in building the …

Feb 8, 2025 · João Félix’ boots of choice are the MIZUNO α Ⅱ Japan, a football boot crafted in Japan. MIZUNO α Ⅱ JAPAN is the most speed-oriented football boot in Mizuno’s history. The new design with the high grip “ZEROGLIDE α MESH” throughout the tongue, insoles and collar lining in addition to the upper lining, reduces the foot slippages ...

Feb 13, 2025 · Signing João Félix was part of Mizuno’s strategy to reclaim market share in football. Few brands have had a bigger impact on sports culture over the years than Mizuno, the company founded as a humble sporting goods store in Osaka in 1906, by Japanese brothers Rihachi and Rizo Mizuno.

Jan 8, 2025 · The next-generation Mizuno Alpha 2025 soccer cleats were recently spotted on the feet of João Félix during training. João Félix has not officially signed with Mizuno yet, and is not featured in the launch.

Feb 5, 2025 · Numa altura em que o futebolista João Félix se mudou para o Milão, nesta janela de transferências de janeiro, a Mizuno anunciou a “contratação” do futebolista português como o seu novo embaixador global.

Após deixar a adidas, João Félix assinou com a Mizuno. Através deste acerto, o jogador português foi nomeado embaixador da marca japonesa. Apesar do anúncio oficial ter saído nesta quarta-feira (5), o atleta já vinha utilizando chuteiras …

Feb 5, 2025 · Joao Felix has celebrated his loan move to AC Milan by becoming Mizuno's latest brand ambassador, following in the footsteps of Real Madrid and Spain legend Sergio Ramos.

Feb 5, 2025 · João Félix has signed a new boot and brand ambassador deal with Japanese sportswear company Mizuno, helping to shape the future of the brand’s football range. The Portuguese baller has been wearing Mizuno’s newest Alpha II Japan boots lately, sparking rumours that he made the switch to a new brand.