Mar 31, 2020 · On March 30 th, JOY, a happy image of a dog created by JD.com, celebrated his 7 th birthday. On that same day in 2013, when JD.com became the official domain name of the company, JOY, at that time a metal dog, made its debut.

Joy的中文直译为高兴、愉快、喜悦、令人高兴的人 (或事)，以Joy命名吉祥物，寓意着京东给客户带来轻松、省心、放心和快乐的购物体验。

JD.com (Nasdaq: JD) is the largest online retailer in China. With over 300 million customers, we have a vast network of warehouses and delivery stations, and...

Mar 22, 2018 · JD has teamed up with Legendary Pictures ahead of the upcoming Chinese release of “Pacific Rim Uprising,” the follow up to the box office hit, “Pacific Rim.” JD’s own mascot Joy has been reimagined as “Gipsy Joy,” who will join forces with heroic PPDC jaeger, Gipsy Avenger in a micro movie released today.

Kyra and Constantin have crafted a beautiful story for Chinese retailer JD.com. Kyra and Constantin developed the existing character of Joy, the brand’s logo, into an adorable tale of a dog, a heron and a can of worms.

In a sterling example of what 'branded content' should be, Passion Pictures has created ‘Joy Story: Joy & Heron’, a four-minute animated short for retail gia...

Jun 1, 2024 · English: Joy and Heron is the tale of the lovable small dog (Joy) and a pesky Heron. Out on a fishing trip, Joy tries not to rock his master’s boat while defending it from the worm-stealing bird. However, after spotting the heron is only trying to feed its hungry and fussy chicks, Joy comes around gives away the whole pot of worms.

京东以 品牌和 IP 的双轨共建模式，让 IP 形成相对独特的表达体系，通过打造个性鲜明的卡通角色，与用户进行多样化的场景互动，而产生更深层次的情感共鸣。 JOY & DOGA 是由京东品牌形象 JOY 延伸而来的角色家族，包括六位性格各异、热情有趣的形象。 我们旨在打造年轻受众喜爱的IP角色，向用户呈现更温暖年轻的品牌形象，从内容、运营、销售到 IP 授权，在更生动表达京东品牌内容的同时，也期待构建起独特的商业化 IP 生态。 我们从身世、个性、爱好、职业等方向 …

Feb 8, 2018 · Passion directors Kyra and Constantin created this film for China’s largest retailer, JD.com: ‘Joy Story: Joy & Heron’. The film is the heartwarming tale of Joy, the brand’s dog mascot, and her comic trials with a heron.

Joy and Heron is the tale of the lovable small dog (Joy) and a pesky Heron. Out on a fishing trip, Joy tries not to rock his master’s boat while defending…