Unlock your hair’s true potential with cutting-edge, salon-quality color you can do at home. Penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage. Gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market.

ion Color Brilliance Permanent Hair Color makes it easy to get long-lasting salon quality results at home. The luxurious Italian formulas are made to be especially gentle and protect against damage. These formulas are PPD-free and enriched with Hyaluronic Acid Argan Oil Pequi Oil and botanicals to nourish and strengthen hair from within.

Extensive shade range with beautiful brunettes, believable blondes, high lift blondes, richest reds, and intense reds Ionic wheat germ protein, nourishing botanical extracts and low ammonia Vegan and cruelty free* (not tested on animals) State-of-the-art European formula 28 Believable Blondes

Unlock your hair’s true potential with cutting-edge, salon-quality color you can do at home. Penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage. Gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market.

9NN Permanent Hair Color (Very Light Blonde Intense) | Hair Color for 100% Gray Coverage | Infused with Keratin | Adds Shines & Smoothens Hair | Non-Drippy | Double Pigmented (3.38 Fl. Oz)